This year we have witnessed a fact that had not occurred until now, at least not in terms of absolute numbers or among smartphones that we can consider mainstream. It was in 2017 when the most advanced smartphones of the moment have crossed an important psychological barrier that had been lurking in broad daylight for some time. Telephones of more than 1,000 euros have arrived.
We are not talking about Vertus, we are talking about telephones that until relatively recently were “accessible” by a majority and that have ended up converted into luxury terminals. We talk about the Samsung Galaxy Note 8, we talk about the iPhone X. And let’s prepare us because there are many others, like the Pixel 2 XL, which are already preparing the ground to make the jump next year. Do you know what? That ‘s how it should be. Let’s go through parts.
The price rises of all generate rejection is quite common, however, complaints about the prices of phones tend to flood the usual channels of technology. As I imagine, complaints about car prices will flood motor circles. Although this, everything is said, it is much less appreciated and may be a matter of perceptions.
But let’s go step by step. The most expensive smartphones are very expensive, but that is something that has always happened even if our memory betrays us. Just take a look at this article published in Engadget by Javier Lacort in which the prices of historical phones are adjusted to inflation. That is, calculate how much they would have cost today based on the rise in the standard of living, of the different prices.
In the top, we have the Nokia 8110, a phone that today would have cost 1.553 euros. Yes, as you are reading it. Nokia was then the one pulling the whole market and could afford those price levels, and still selling. The Ericsson R380s appears in second place in terms of adjusted prices exceeding 1,250 euros. And just down a little more we already found the iPhone X, fighting nothing more and nothing less than the Nokia 8800.
The psychological barrier of 1,000 euros has now broken because life has risen, with it prices and smartphones have gone hand in hand. 17 years after the introduction of the euro reach the Note 8 and iPhone X. But that, although it may not seem like it, is good. Because it will help to normalize a thought that does not seem to be widespread: there are telephones that are not for everyone.
There are luxury cars and nothing happens
We spoke before the world of the engine but we could do it on other sectors in which it is understood that there are certain levels reserved for those who have a lot of money, for those who do amortize an important investment even if it costs them to cover it or for those who achieve it, through different personal tricks or professionals, allow level expenses.
Nobody protests because there are the Porsches, Maserati, Lamborghini or Ferrari. Moreover, no one is shocked by the existence of Mercedes or BMW models that cost several tens of thousands of euros. Several dozens that are not few tens. Like the new Tesla, with a Roadster that has been placed without batting an eye on the $ 200,000. Nobody protests because in the world of the motor luxury and oversize are understood.
In the same way that it seems absurd to buy a Ferrari to take children to school, to go to work or to escape a weekend to the beach, a smartphone of the first line with a high price can also be absurd for day to day. Many, and those who write this article are included, we do not need such expensive and powerful phones. We do not need them but we want them. And the problem is that until recently we could buy them without too many problems.
The mobile market has accustomed us to dinner caviar and lobster, to drive a Ferrari, and for this, we only had to save a little, nothing crazy, or tie us to a mobile operator to go paying the phone is comfortable, comfortable and high, for two years of our life. When a monthly fee from a mobile operator costs us 50 euros but they “give us” a first line telephone, this phone does not seem so expensive. But it is. They always have been, and now more.
Strong investments bring great advances … for all
Technology is driven by investments, and right now it is smartphones that practically pull the car of the entire industry. In the various advances that occur in the smartphone market, huge amounts of money are invested which, surprise, have to be amortized. And that’s why these investments are made by large companies and their phones go up a lot of prices. But thanks to this, the rest of the industry advances.
Thanks to the giants of the industry we have quite standardized components today. There are economic mobiles with fast and accurate fingerprint readers, we have a level of mobile photography in the most economical sectors that we did not imagine years ago and we have materials like metal or glass that many consider luxuries, and that swarm through the less expensive ranges of telephony.
The Giants pull the cart and drag, and its rise in prices has made it possible, among other things, to create intermediate categories to fit all. It does not make much sense to talk about low, medium or high ranges. We have witnessed the birth of Premium smartphones, those that can no longer be considered high ranges for providing an extra in quality and design. We have the middle super ranges, between the middle and high, and we may soon have something intermediate between low and medium ranges.
The price range is stretched thanks to the push of manufacturers seeking to compete for the sector of users who track and buy luxury and power, but all others also improve. And not only improve, but the average price in smartphones has not done anything to lower, as also reflects the graph of Javier Lacort in Engadget we have these lines.
Today you get much more for much less
Those who have been here the longest will remember that a few years ago, only a few years ago, buying a competent mid-range was nothing short of a chimera. The Moto G had to arrive in 2013 to show that you could have cheap phones with a brilliant performance. Then it cost over 150 euros, 179 euros to be exact . Today there are devices of 100 euros as competent or more than at that time.
It is curious that both concepts go hand in hand, but it is so. The phones are, or seem to be, more expensive than ever but today higher returns are obtained in lower lines. The democratization of the price of smartphones has also been thanks to the rise of the giants. From the OnePlus One of then to the Xiaomi Mi A1 now. Today there is much more for less.
So it’s time to assume that maybe that 700-euro phone that was introduced the other day is not for you , that it is far from your reach because the cutting-edge technology is expensive, and that your goal should be a cheaper terminal but More than enough for your use. Maybe your spending should be below 400 euros, although it will take three years or more to renew your phone .
Because, as we have said before, front-line phones are not for everyone, and it’s fine that they are not . The first BMW was born thanks to the German advances in aeronautical engines, but these engines are not for everyone nor ever have been. Maybe it’s because they never were and that now in the mobiles it’s time to separate ourselves mentally from what was once accessible and that, perhaps and only maybe, should never have been.